Linkedin Profile Journey Funnel

LinkedIn is the most underrated platform B2b companies underutilized while they believe that the platform is more of a networking and a place to put your CV.

LinkedIn has changed over the years.

In my opinion it's the largest B2b conference that is open 24/7, 365days and countless deals are being made, relationships being nurtured and built, and an optimized LinkedIn profile gets access to more opportunities than their peers and competitors.

Let's say you're a CEO and your profile is lacking.

People who try to search you on the internet will land on your profile and make their initial impression about you.

You cannot control whether it's positive or negative,

However if done right, You can attract the following

Employees - You understand how difficult it is to attract top talent, someone who can take ownership and growth of your company from A-B.

Investors - If you're a hyper growth startup or early stage there's no harm in getting your profile optimized and having your online presence on LinkedIn. Because ideally fundraising a minimum of 3-8months before you even get your first meeting.

Customers - Lot of SaaS Startups like Lemlist use community based approach where they build an audience online and funnel that awareness into a freemium courses that teaches people how to send cold emails that landed with their customers inbox.

Press & Media - Most trust media establishments are hungry for content and often if your company isn't that well-known in the public eye, one way to attract journalist from leading press is to use online medium as LinkedIn where they always on the lookout for fresh hot topics.

Strategic Partners - You never know when's the right time where you'll probably need a partner in Europe or Asia for example to deliver a project or a potential JV... However if you have presence on LinkedIn, it makes a ton easier to cast a wider net and nurture those important relationships before you ever need it.

TURN YOUR LINKEDIN PROFILE VISITS TO QUALIFIED PROSPECTS - Download PDF